“That way an organization can really manage their client relationships and track public performing to their service goals,” Iyar said.
The backend is client management technology, with account management and staff management audit ability persistence built in. It allows clients to engage with the business. The product’s front end is the client dashboard, which is on mobile and web. “The platform enables clients to reduce the friction of managing all the different customer channels, and the chaos of email, and provides a client portal experience,” Iyar explained. These organizations use the platform to power their digital business with rigorous compliance, privacy, security, and auditability. Moxtra’s platform is developed in partnership with several of the world’s leading financial institutions. So it’s all in the cloud, but people can determine how they’d like to deploy it. Moxtra’s Client Collaboration Platform is cloud-based and can be deployed on a private cloud or on-premises, depending on the security and APR requirements. Moxtra’s private-label mobile apps can provide CX-centered engagement to businesses without expensive e-commerce websites.
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Customers download an app for either Android or iOS mobile devices, or access a customer portal from a computer. Its solution is a client management platform that powers private digital portals for companies. Moxtra’s approach provides the working parts consumers need to interface with a store or service company, with or without a website. Its mobile platform can provide a complete commerce setup that satisfies consumer needs for service. Moxtra’s digital solution provides businesses with an alternative. Without a commerce and CRM platform to meet consumers’ expectations of mobile transactions, however, the sparse digital footprint is often a deal buster. Often, a full-functioning business website with the ability to conduct out-of-store transactions is a financial burden that is out-of-reach for struggling businesses.Ī basic landing page can do little more than being a door-opener for potential customers. SMBs and traditional brick and mortar shops face an ongoing battle with commerce issues and servicing customers. One of the most effective ways SMBs can cash in on this business mantra is by employing a digital solution. CX plays a pivotal role in getting a startup off the ground. This is especially true for start-up businesses. In an age where most businesses have gone digital, establishing strong customer relationships and engagement strategies is essential to company growth,” she told CRM Buyer. “Most customers’ vision of their favorite brand revolves around the digital presence they have been able to build. People are more likely to return to a business based on how they are treated and if they feel valued by companies, she mused. When trying to establish a new company, small businesses need to make customer experiences their top priority. Without loyal customers, small businesses and startups are unlikely to survive with the record-high competition today, according to Leena Iyar, chief brand officer of Moxtra.
Research shows that 65 percent of a company’s business comes from repeat customers. Marketing trends have reached the point where SMBs need digital tools just as much as their enterprise-sized competitors, to establish a dependable customer experience (CX).Ĭultivating repeat customers is a critical necessity in the continuing customer shift to mobile-first interactions for a potential product or service purchase.ĭigital CX tools help level the playing field by providing SMBs the same advantages put to use by their larger counterparts to solidify the customer experience and create repeat business.
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